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There is not much point in having a web site, unless people can find it - we can’t rely on everyone instinctively knowing our address, or even that we exist! It’s therefore very important that when someone uses Google or Yahoo or one of the hundreds of other search engines to look up information about (say) animal welfare in Kefalonia, our site appears somewhere on the first couple of pages. In fact, when I tried it today using that phrase, we appeared in position one on page one of both Google and Yahoo.
This is not easy to achieve, and involves optimizing certain parts of the text and descriptions on our pages to suit the various engines, and then submitting the addresses of those pages to the appropriate search engines
To do this unaided is almost impossible, so we tested a number of programs which help to automate the process, and finally settled on one which cost $150.00
I’ve known Ed Towner since 1989 when I wrote some software for his company, and we’ve been mates ever since. If you’ve seen the TV series “William and Mary” starring Martin Clunes as a funeral director, you probably thought that William was far too nice to be a funeral director - well Ed could have been the model for William, he even plays guitar (though classical rather than R’n’B).
Anyway, as well as running this web site, I do have to actually work for a living, and Ed is one of my clients. When, in February, the poor guy rang for five minutes worth of technical support for his computer system, I don’t think he anticipated that it would cost him $150! But as soon as Carole realised who was on the phone, she suggested that maybe he’d like to contribute something towards the cost of the submissions software. He barely hesitated before deciding that his company, Arthur C. Towner Ltd would do better than that: in fact they would cough up for the lot.
“What’s the best way to get the funds to you?” he asked. I replied that if he sent me a cheque it would take a couple of weeks to clear, but then I could order the software direct over the internet, using my credit card. “Wouldn’t it be easier if I just gave you my card details - then you can order it right away?”. Which he did, and I did.
So if anyone wants to go on a shopping spree at Ed’s expense, let me know quickly, before he has time to cancel the card.
Thanks to Ed. Towner and Arthur C. Towner Limited. If you are ever feeling a bit under the weather, give Ed. a ring (best to be prepared, eh?)
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